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Lateral Thinking - Nike Women

Nike Women

Wmns Week

Nike Women

We turned an old art gallery into the most exclusive gym in Barcelona to present the latest offerings from Nike Wmns.

For one week, El Metrònom - a gallery located in a listed industrial building - housed an exclusive training space for women. It was a unique and personal experience, with classes, product sampling, the premiere of a series and guests of the stature of Olympians Ona Carbonell and Mireia Belmonte.

  • Location of the space
  • Set-up conceptualisation and design
  • Recruitment of influencers