Estrella Damm

La Tasca

Estrella Damm

In Catalan ‘tasca’ has two meanings: ‘task’ and ‘bar’. Damm tasked us with building a bar on Montjuïc hill, next to the Olympic Stadium.

The challenge was to turn a small, disused, commercial site, surrounded by a lot of concrete, into a genuinely Mediterranean bar, a welcoming space which evoked the brand universe and which transported the visitor to the landscapes which appear in its advertisements. The use of wood as a raw material, using traditional objects in the interior design and creating a landscaped terrace allowed us to create a brand space which was very Damm. The result was La Tasca and you can judge it with your own eyes.