Notice: Undefined index: userLang in /home/customer/www/ on line 7
Lateral Thinking - Nike Sportswear

Nike Sportswear

Air Max Day

Nike Sportswear

Every year, Nike pays homage to its legendary trainers with Air Max Day. It is one of the brand’s most iconic campaigns, which we implemented in-store.

Every 26 March, Nike celebrates Air Max Day and takes the opportunity to reissue its most iconic trainer in an exclusive design. This year’s design, co-created by three of the brand's historic designers, was inspired by Willy Wonka-style sweet factories. The implementation of the campaign included major stores, such as the one at Portal de l’Àngel, in Barcelona, where we also installed a service corner offering Nike ID personalisation, cleaning and lace lock engraving.

  • Space design and production
  • Implementation of the campaign at various stores