Works

Action

We create live brand actions. Actions which speak to people and not to targets. Actions which seek contact and not just impact. Which turn spectators into protagonists. Because a brand only becomes socially relevant when it stops acting for itself.

Content

We create brand content and amplify it through social networks. We turn the brand into conversation, creating and curating content which people choose to see, talk about and share. Because in a world saturated with messages, it is no longer enough to buy attention: you have to generate attraction.

Space

We conceive, design and produce brand spaces. In retail, at festivals, anywhere where the brand has to be present. Spaces conceived to take people to the heart of the brand and get the brand into people’s hearts.

Own Projects

Thinking laterally almost always leads us to think beyond the brief. Many of the projects we carry out do not come about as the result of a client’s request, but rather as the result of our own ideas, dreams and interests. They are projects which are particularly dear to us, because, more than any others, they contain the essence of what we are.

LATERAL MANIFESTO

Lateral Thinking

Skate Agora, reconciling the city and skateboarding

Skate Agora BDN

Ousadia Alegria, a gift for Barcelona

Nike Football

Hurley Surf Club, on the crest of a wave

Hurley

Nike & Tisci,Madrid at their feet

Nike Energy

Munich, Los Ángeles, Badalona

Street League Skateboarding

SVD, we inaugurated a temple for ‘sneaker freakers’

Nike Lifestyle

Skate Above Barcelona

Nike SB

Wmns Week

Nike Women

Dot Up Sónar 2016

Sónar & Richie Hawtin

Chronicles Vol. III

Nike SB

Glocal strategy. Global vision with local action

Olive Oils from Spain

Air Max Day

Nike Sportswear

Air Max City Pack

Nike Sportswear

Converse Space Bcn

Converse

Two decades of festivals

Estrella Damm

Air Max 95

Nike Sportswear

Cortez 72

Nike Sportswear

Liberty “Merlín” Pack + Rift

Nike Sportswear

La Tasca

Estrella Damm

The Good Life Embassy

Olive Oils from Spain

Social Media

Havas

FCB Iconic Picture

Nike Football

Kevin Durant in Madrid

Nike Basketball

Skate Agora Social Media

Skate Agora

Store Opening with Gasol

Nike Comms