Pepe Jeans London has long understood the importance of sustainability in its production process, taking its ecological approach as seriously as its design.
Therefore, to consolidate this new position, we have launched with them the TRU-BLU program, an ecological revolution. TRU-BLU is Pepe Jeans' new responsive innovation program.
During the next months, the new releases of Pepe Jeans London will help consolidate their commitment with an ecological protocolol, whose intention will be adopted in the future 100%.
Join and support this new adventure, and convert the indigo into the new green.
The trip has only just begun.
Join the TRU-BLU Squad.
Photography: Javier Castán.